magazine Kirmes & Park Revue English Edition - epaper

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With this editorial, the editor or editor-in-chief of the magazine Kirmes & Park Revue English Edition - epaper initiates the current issue 12/2018. Here you can find out which articles are especially readable or where the suggestions came from.

RUMORS, RUMORS, RUMORS!

Recently, there have been a lot of rumors floating around the social media networks about the future of SeaWorld. Are they going to be sold? Is Merlin interested in them? How would they compliment the existing attractions? When one reporter called me about the Merlin rumor , I told them without any hesitation that Merlin would not have inter est in SeaWorld. Nick Varney made it a known fact that his interest in sea life revolved around the aquarium experience. He has no interest in getting into the performing sea life business and no interest in getting into an area fraught with animal issues and PETA. Just this week, an - other rumor was floating around SeaWorld and that was… that Six Flags may have an interest in buying SeaWorld. Well, I can assure you for many reasons that that is FAKE NEWS! Another social media rumor that got thrown on the web by some prankster.

Let’s look at the reasons Six Flags would not have interest and does not have the capacity to buy Sea World. First, Six Flags is burdened with tremendous debt, over $2 billion, and SeaWorld carries about $1.5 billion, creating a whopping $3.5 billion combined – far too much for Six Flags to carry. They would sink under this leverage. Secondly, the value of SeaWorld has recently risen to about $5 billion on an enter prise basis. Far too rich for Six Flags to consider. Hey, and SeaWorld is on the rise. They have posted real gains under the leadership of John Reilly, interim CEO. The SeaWorld stock has risen from a little over $12 one year ago, to over $25 – a doubl - ing of value with major improvement in per capitas and revenues and operating profit go to seas to find current stock price and market capitalization.

Also, Six Flags has seen a downturn in their stock and market cap value. They missed their 3rd quarter earnings report, and the market responded with 10% loss in stock value within one day of their earn - ings announcement. Projects have also stalled or stopped for them. The proposed Vietnam pro ject, Navi Entertainment Project stopped right after it was announced. The Dubai Six Flags project was announced stopped 3 weeks ago by Dubai Resorts. This is partial - ly due to the failures of the Middle Eastern parks currently operating substantially below projected attendance and revenue. These are just a few of the reasons. There are many more reasons why Six Flags and SeaWorld will not “hook up.” It’s not going to happen! Now let me say, I do know many companies in the industry who have looked at Sea World throughout the last seven years. This includes Disney . The dry theme parks, Tampa’s Busch Gardens and Williamsburg’s Busch Gardens , are trophy parks and a lot of operators would love to have them in their portfolios. They would also like to have the waterparks and Sesame Place. The baggage is the sea life parks. They are coming back in attendance after an avalanche of downward slide due to the death associated with the Orcas and the documentary film, “Blackfish.”

These issues notwithstanding, the last three SeaWorld reports have shown significant improvement, a correction course that has pointed the company in the right way, ergo the stock improvement. When you’re HOT you’re HOT! With stock rising and the portfolio is appreciat ing, owners seldom want to sell. Not always, but more difficult to make it happen among shareholders and the board of directors. The old adage, “buy low and sell high,” takes on a real meaning for both sides of interest. So, no, it’s not going to happen. Common business sense explains why. Is it fun to consider and gossip about, yes! Will it happen, no. That’s one of the interesting aspects of our industry, think - ing about growth, mergers, acquisitions, and listening to rumors. They have always been there and always will be rumbling around the in - dustry. Who said there’s no such thing as fake news!!

Dennis Speigel
With this editorial, the editor or editor-in-chief of the magazine Kirmes & Park Revue English Edition - epaper initiates the current issue 12/2018. Here you can find out which articles are especially readable or where the suggestions came from. …
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issue 12/2018 of 23.11.2018
Next issue 1/2019 on 21.12.2018
Published monthly , 12 issues per year
Language German
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Category Hobby Magazines, Tourism Magazines and Sports Trade Magazines

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