magazine Kirmes & Park Revue English Edition - epaper

Order the archived issue 1/2018 of the magazine as epaper now.

 - more 
To the magazine
Headlines of this issue
Waterpark - Splash VR
epaper single issue
issue 1/2018 since 20 Dez 2017
5,99 EUR*
Older issues ofOlder issues of
Kirmes & Park Revue English Edition - epaper 
Current issue & subscriptions ofCurrent issue & subscriptions of
Kirmes & Park Revue English Edition 

Shopping With Coupon Code

Order Kirmes & Park Revue English Edition - epaper and secure advantages
  • Free printable gift certificate template for a personal touch
  • Secure and simple payment


  • Free Trusted Shops' Buyer Protection for more security
  • Read an epaper on 5 devices simultaneously: on the web & via App
Kirmes & Park Revue English Edition - epaper (PDF) für iPhone & iPadKirmes & Park Revue English Edition - epaper im Google Play StoreKirmes & Park Revue English Edition - epaper im Amazon Shop für Android Appsepaper lesen und United Kiosk Konto verwalten in der Bibliothek

Read the editorial from Kirmes & Park Revue English Edition - epaper

With this editorial, the editor or editor-in-chief of the magazine Kirmes & Park Revue English Edition - epaper initiates the current issue 1/2018. Here you can find out which articles are especially readable or where the suggestions came from.

If you have ever sat in the general manager’s chair, you know that the job is like standing at the conductor’s podium, leading an orchestra. The conductor’s job is to keep the orchestra on tempo, no matter what type of score he may encounter. In a theme park, there are always issues being thrown up to the GM. Some are familiar, some are surprises. Nevertheless, his or her job is to always steer clear of any issues and make sure the orchestra stays organized and on tune. In the leisure industry, we work with intensities that require constant checking and balancing. The following are the five intensities that we see most often in our industry, requiring adjustment and fine tuning. They are: 1.) Capital Intensities – we require capital investments regularly to keep parks fresh and generate repeat visitation. As we all know most parks, both regional and destination, rely on repeat visitation to achieve attendance projections within the season, and from year to year. Capital to grow is expensive, but a must and has to be properly allocated. 2.) We are Labor Intensive – parks and attractions require large numbers of employees to operate. Our labor pools in the USA have been shrinking over the last 20 years due to several factors: schools getting out later in the summer and starting earlier in the what used to be the fall and is now early summer. We are left in short supply. I personally believe that labor for our industry in the future will be one of the biggest problems we will be managing on a constant basis. Also, keep in mind labor is our largest expense, costing approximately 50% of an attraction’s operating budget. 3.) Weather Sensitive – as our planet experiences more signs of global warming, we in the park business around the world must deal with the weather anomalies that create situations with attendance that sometimes make the opportunity to “catch up” harder and more difficult to accomplish. We have heard general managers throughout the years use weather as a “crutch” when things were going bad with attendance. The last five years with the unbalanced weather patterns we have experienced all over the world, quite frankly the excuses are warranted. Weather patterns in the spring, summer, and fall are changing and we as an industry must plan in our budgets to somehow account for these pattern transitions. 4.) We are Energy Intensive. We have seen over the years where the rise in energy costs affects us both at the front gate and inside the parks. Oil costs, when rising, affects both regional and destination parks, sometimes having a yo-yo effect – a positive and negative impact. When we see rapid increases in oil prices like we saw in 2007 in the USA, people stopped traveling. As an example, airlines cut back flights, air ticket costs spiked dramatically, and destination locations saw immediate down turn in attendance. USA regional parks felt the effects simultaneously. People were shocked when gasoline hit $4.00 a gallon. They literally did not travel for 4 months until oil prices began to recede. There was a revolute back to regional parks, however and some smart marketing managers created the “staycation” strategy, enticing people to visit attractions in their local areas rather than go to destinations like Orlando and Southern California. To a certain extent it worked and helped regional parks offset some of their attendance shortfall. So, they saw the yo-yo effect both impair and repair park attendance. They reacted properly. While we have not seen any further oil related impacts since 2007, the fact remains that energy availability and prices have an important overall role in park and attractions welfare. 5.) We are discount intensive. It is a well-known fact that an industry thrives on discounts.

We offer a multitude of discounts from early season through the end of the year. The industry has gone through thousands of various discount offerings to drive attendance during problematic times, such as recessions, energy crisis, currency devaluations, weather situations, and park altercations. We have always been a “mark it up, mark it down” industry. Two of the biggest programs to impact our discounting sequences are season passes and online marketing. Season passes have been the bitcoin of theme park discounts. A lot of “eggs in one basket.” Six Flags and Cedar Fair now calculate over 50%+ of their accumulative annual attendance comes on season passes. When is enough enough in a single ticket type category? The future will tell us how season pass discounting impacts the industry and its operators, and when enough is enough. The web has allowed parks and attractions to direct marketremoving the middle man from the equation. Thus, in doing so the parks have gone directly to the consumer to offer the discounts actually making substantially more money per discounted sales. Discounting is a very integral part of our industry’s business and will remain as such. It much be monitored closely and properly managed to insure maximum return on this serial dilution approach. The general manager is like a maestro conducting the orchestra. He is responsible for interpreting “the score” or in a park’s situation, “the factors” with which he comes in contact during the season. He will call audibles as he encounters issues from intensities, to ensure that the management of the season is on course. These intensities are only a few of the managerial processes a G.M. will encounter. A general manager is in fact a “generalist.” Like a conductor, he can’t play every instrument, but with the help of his directors/managers, he can get through the season with hopefully a positive end result.
With this editorial, the editor or editor-in-chief of the magazine Kirmes & Park Revue English Edition - epaper initiates the current issue 1/2018. Here you can find out which articles are especially readable or where the suggestions came from. …
Show more

Profile of Kirmes & Park Revue English Edition - epaper

Delivery time single issue immediately
issue 1/2018 of 20.12.2017
Published monthly , 12 issues per year
Language German
Access after registration read online in the library & download as PDF
Category Hobby Magazines, Tourism Magazines and Sports Trade Magazines

* incl. VAT and service charge for setup and shipping
TrustedShops Bewertung
as of yet, no product ratings for Kirmes & Park Revue English Edition - epaper
Readers who have ordered Kirmes & Park Revue English Edition - epaper, have rated this product via Trusted Shops. Let us know what you think:

Zeitschriften-Tipps für Sie

Ihre zuletzt angesehenen Magazine und besondere Empfehlungen
Do you already know these categories?
that recently arrived
for you
Save by ordering
through ALL
Our website uses cookies in order to offer you an optimal service. By using this website you accept them. More information.