PROFILE
LYONEL DOUGÉ
Known as: founder of TipSnaps Social media: with about 450,000 users, TipSnaps allows social media creators to earn more money from their content Social justice: Dougé wants to address inequality in social media by helping creators from racial minorities to monetize their content. TipSnaps has already paid out $2.5 million to thousands of creators
MEDIUM US AUDIO
Today, the creator economy is worth around $100 billion (€93 billion). But before it even existed, TipSnaps founder Lyonel Dougé recognized its potential. The 38-year-old was looking through social media in 2016 when he realized that creators could make a lot of money if they were paid directly by fans for exclusive content. Using his knowledge and experience as a computer engineer for big companies like Sony Music, Viacom and Johnson & Johnson (J&J), Dougé started TipSnaps — asubscription platform that now has ...
