FASHION
ADVANCED
"I really wanted to work for a business that was doing some- thing in the sustainability space,” says Shan Mandora from Zoa Rental, the UK’s first white-label fashion rental platform. “I just thought, what better way to maximize the impact I can have in that sector than working for a tech company that enables an industry-wide change.”
Still a very young business, Zoa was founded by its parent company, Hirestreet Limited, in 2021. Isabella West, who studied economics and management at the University of Oxford, started Hirestreet in 2017. Since then, West has been named one of Forbes’s 30 under 30 for her alternative solution to massproduced fast fashion. Hirestreet is based on sharing and reusing clothes rather than buying items for single use. The aim was to make sustainability more affordable and accessible.
“Hirestreet is our direct consumer brand, but it’s run on Zoa’s technology ...
