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Zeitschrift Business Spotlight - epaper

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Titelbild von Business Spotlight - epaper. In der Ausgabe 4/2019 geht es um die Themen: EDITORIAL: A hard sell?; THE BIG PICTURE: INDIA: Well travelled: MEDIUM; WORKING WORLD NAMES & NEWS: U.S. When courts are deaf to dialect: MEDIUM US AUDIO; Good ideas; THE RIVALS: MEDIUM; GLOBAL BUSINESS SELLING: “ THE KARDASHIANS CAN SELL ANYTHING”; GLOBAL BUSINESS SELLING: The ABC and the AIDA; INTERCULTURAL COMMUNICATION CZECH REPUBLIC: EUROPE’S CENTRE GROUND; LANGUAGE TEST POLITICS: Get into politics!; VIEWPOINT IT’S PERSONAL: “What became of the hopes for hydrogen?”; BUSINESS SKILLS SERIES: LEADERSHIP: Right or wrong?; BUSINESS SKILLS LEADERSHIP AND ETHICS: PROFILE: Unethical, criminal or victim?; PERSONAL TRAINER: Communicating in international teams; LANGUAGE TRANSLATION; LANGUAGE EASY ENGLISH: Dealing with objections; LANGUAGE GRAMMAR: Present perfect simple and present perfect continuous; LANGUAGE TALKING FINANCE: Ups and downs; LANGUAGE SHORT STORY: Silicon Chip (2); LANGUAGE ENGLISH FOR… Water and fire damage; LANGUAGE ENG LISH ON THE MOVE: The trade-fair stand; DEBATE HEAD-TO-HEAD: Can we trust online reviews?; TECHNOLOGY TEXT GENERATOR: Dangerous in the wrong hands?; TECHNOLOGY ENGLISH 4.0: Idealists and technologists need to talk; CAREERS & MANAGEMENT OFFICE NOISE: SOUND DESIGN; CAREERS & MANAGEMENT HOW TO… Be a better listener; CAREERS & MANAGEMENT EXECUTIVE EYE: “ Setting targets can have unforeseen negative consequences”; WORK & RELAX IN THE ZONE: Tidy desk, tidy mind; WORK & RELAX AWAY FROM YOUR DESK: Recommended for you; FEEDBACK: READERS’ LETTERS; AND FINALLY… ON E QUESTION: Why don’t you play a smaller instrument?; IN CONTEXT: The sales cycle; IN CONTEXT: Upsell and cross-sell; IN CONTEXT: Closing the deal; PHRASE BANK: How to say it; FALSE FRIENDS: Provisions for everyone!; ESSENTIAL IDIOMS: What did they say again?; GRAMMAR CHECK: Adjectives: gradable or non-gradable?. Lesen Sie gerne Reisemagazine, Freizeitmagazine und Wissensmagazine? Dann empfehlen wir Ihnen Business Spotlight - epaper als digitales Abo (eAbo) und Einzelheft zum sofort Loslesen oder als Geschenkabo zum Vorbestellen.
Titelbild von Business Spotlight - epaper. In der Ausgabe 4/2019 geht es um die Themen: EDITORIAL: A hard sell?; THE BIG PICTURE: INDIA: Well travelled: MEDIUM; WORKING WORLD NAMES & NEWS: U.S. When courts are deaf to dialect: MEDIUM US AUDIO; Good ideas; THE RIVALS: MEDIUM; GLOBAL BUSINESS SELLING: “ THE KARDASHIANS CAN SELL ANYTHING”; GLOBAL BUSINESS SELLING: The ABC and the AIDA; INTERCULTURAL COMMUNICATION CZECH REPUBLIC: EUROPE’S CENTRE GROUND; LANGUAGE TEST POLITICS: Get into politics!; VIEWPOINT IT’S PERSONAL: “What became of the hopes for hydrogen?”; BUSINESS SKILLS SERIES: LEADERSHIP: Right or wrong?; BUSINESS SKILLS LEADERSHIP AND ETHICS: PROFILE: Unethical, criminal or victim?; PERSONAL TRAINER: Communicating in international teams; LANGUAGE TRANSLATION; LANGUAGE EASY ENGLISH: Dealing with objections; LANGUAGE GRAMMAR: Present perfect simple and present perfect continuous; LANGUAGE TALKING FINANCE: Ups and downs; LANGUAGE SHORT STORY: Silicon Chip (2); LANGUAGE ENGLISH FOR… Water and fire damage; LANGUAGE ENG LISH ON THE MOVE: The trade-fair stand; DEBATE HEAD-TO-HEAD: Can we trust online reviews?; TECHNOLOGY TEXT GENERATOR: Dangerous in the wrong hands?; TECHNOLOGY ENGLISH 4.0: Idealists and technologists need to talk; CAREERS & MANAGEMENT OFFICE NOISE: SOUND DESIGN; CAREERS & MANAGEMENT HOW TO… Be a better listener; CAREERS & MANAGEMENT EXECUTIVE EYE: “ Setting targets can have unforeseen negative consequences”; WORK & RELAX IN THE ZONE: Tidy desk, tidy mind; WORK & RELAX AWAY FROM YOUR DESK: Recommended for you; FEEDBACK: READERS’ LETTERS; AND FINALLY… ON E QUESTION: Why don’t you play a smaller instrument?; IN CONTEXT: The sales cycle; IN CONTEXT: Upsell and cross-sell; IN CONTEXT: Closing the deal; PHRASE BANK: How to say it; FALSE FRIENDS: Provisions for everyone!; ESSENTIAL IDIOMS: What did they say again?; GRAMMAR CHECK: Adjectives: gradable or non-gradable?. Lesen Sie gerne Reisemagazine, Freizeitmagazine und Wissensmagazine? Dann empfehlen wir Ihnen Business Spotlight - epaper als digitales Abo (eAbo) und Einzelheft zum sofort Loslesen oder als Geschenkabo zum Vorbestellen.
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Mit diesem Editorial leitet der/die Herausgeber/in oder die Chefredaktion der Zeitschrift Business Spotlight - epaper die aktuelle Ausgabe 4/2019 ein. Hier erfahren Sie, welche Artikel besonders lesenswert sind oder woher die Anregungen dazu kamen.

Inventing, designing and producing a product or service are difficult tasks. And then comes another tough challenge — convincing potential customers.
Serious sales success: the Kardashians
What is the most difficult aspect of creating a successful product or service? Is it spotting a potential gap in the market and coming up with an original idea for meeting (or, in some cases, creating) people’s needs? Is it designing and producing a product or service, ensuring that it is made to the highest possible (or necessary) standards and at a manageable cost? Or is it marketing and selling the product or service to potential customers? The truth is that all these steps are both essential and extremely challenging. In this issue of Business Spotlight , we focus on the topic of selling . In particular, we look at how the nature of sales has changed dramatically over the years, with the rise of the internet, video platforms and social media sites. And we explore the extraordinary sales success of the Kardashian clan (above). Our special report on selling begins on page 14. Staying on the topic of online sales, our Head-to-Head debate asks whether or not we can trust online reviews . There are good arguments on both sides of the debate, as you will discover on page 65. PS: Listen to our free audio download about the impact of technology on the environment: www.business-spotlight.de/interview0419 You can listen to Eamonn Fitzgerald talking about technology and the environment: www.business-spotlight.de/interview0419 IAN MCMASTER, EDITOR-IN-CHIEF
i.mcmaster@spotlight-verlag.de
Fotos: E! Entertainment/NBC Universal; Gert Krautbauer

Mit diesem Editorial leitet der/die Herausgeber/in oder die Chefredaktion der Zeitschrift Business Spotlight - epaper die aktuelle Ausgabe 4/2019 ein. Hier erfahren Sie, welche Artikel besonders lesenswert sind oder woher die Anregungen dazu kamen. …

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Ausgabe 4/2019 vom 08.05.2019
Erscheint unregelmäßig , 8 Ausgaben pro Jahr
Sprache Englisch
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Kategorie Reisemagazine, Freizeitmagazine und Wissensmagazine
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